I like these.
Noswizard wrote:
1) Patriotism - Most Americans (unlike us shit Brits) are EXTREMELY PATRIOTIC and as a consequence would rather DIE than use anything that wasn't made in the good old USA,
What, like the Made in China Scat and Eagle cranks and rods?
How very true and according to my sources, most of the nitrous gear is either made in China or South America now but a large sector of the US general public seem oblivious to that fact and the irony of them supporting the nitrous company because its based in the US.Quote:
2) Price - Until recently the UK to US exchange rate meant that my products were DOUBLE the price of most US made kits and even now since the exchange rate improved, some of my products are still higher than US made kits. As with any product, the majority of people buy the cheapest they can find, while only those with the brains and money to do otherwise, choose to buy a product regardless of price.
What was it PT Barnum said about a fool and his money?
That's why it takes so long for my customer to stump up the cash to make an order, because my products attract the SMART guys and they like to study the product long and hard before parting with their cash. I've had customers who have taken years between wanting the product and deciding to buy it. Quote:
3) The sheep mentality - Most people judge what is right to buy based on what the majority of other people are happy with. BIG companies know this to be a fact and as a consequence they use marketing ploys to take advantage of it. For example, they will get popular celebrities to endorse their product, knowing that the huge fan base such people have will buy their product, because the leader of that flock has endorsed it. The same applies to US nitrous companies, they know that top racers have a HUGE fan base, so they give such racers FREE nitrous kits, in the knowledge that their fans will buy the same brand of kit in large quantities.
It's the best way to sell the most product whether that product is rubbish or not. Most of these companies are beholden to shareholders - investors who could care less for how good or bad a nitrous solenoid is. It's sad but it's also a fact.
Very true but why its so hard to make the majority of the general public appreciate that is incredible, because its so obvious to me. Nice guys finish last, (as do cranky old bastards with great nitrous gear!;))
LOL - I love that one - LOL but I think I'm getting in to a position to change that, once we get over the current economic crisis. I just hope I'm not too old and cranky by then to appreciate it. - LOL Quote:
4) Perception - Most racers have the same sheep like mentality, so when they see the guy that's beat them is using brand X nitrous kit and they can't run the same numbers, they assume that brand X kit is the best to have and so join the flock.
If you want to be where others are, do what others do. Personally, I want to beat all those other blokes, not be where they are!
With you all the way and that's been one of my main driving forces. I'm an Aries (the RAM) so that makes me anything but a sheep.