Since curbing my OBSESSION with R&D to a great extent approx. 6 months ago and primarily concentrating my teams efforts on sales, we have SUBSTANTIALLY improved the profitability of my company and yet we've really only scratched the surface of what could be achieved if a fully coordinated effort was made. This remember has been achieved in the depths of the worst economic conditions the world has seen for decades, so I'm sure you can imagine how much better it would be had that not been the case, although having said that, the fall in the value of the ££ has certainly helped our export sales and my hope is that even if the £ starts to rise again (as it seems to be), we will have made a big enough impression in enough countries to make people realise its worth paying more for our products.
We are so far in front of the rest of the pack (like in another galaxy) that I could cut R&D out entirely for the next 5 years or more and still have no fear of them catching up, so overheads could also be cut more and that time and effort put in to improving sales even further.
Combine the reduced R&D costs with a fully structured marketing effort and the company could grow and become more profitable by a substantial amount within a matter of months, so I'm quite sure that any GOOD businessman will see the logic of staying with what is already proven (with regards to product design and quality) and concentrate his efforts on increasing the profit by doing the best possible job in the area I have neglected, marketing & sales effort.
I may never win businessman of the year but I can't be too bad at it, as I've been self employed now for approx. 35 years and negotiated my way through a number of EXTREME situation, of the kind that have put MILLIONS of companies out of business (lost a leg in a motorcycle accident, suffered 2 oil crisis which caused massive increases in petrol prices, etc., Maggie's assault on the miners which lead to recession & crippled my first year in nitrous, almost died of an unknown stomach condition, 2 divorces and now this economic crisis - HOW THE HELL DID I GET THROUGH THAT LOT!!!!!!), so I think my judgement on this is as good as any.
The FUNNIEST about ALL this is the number of ARSEHOLES who over the years have had the audacity (or should that be STUPIDITY), to claim they could do it all better than I was doing, despite them being TOTALLY NEW to not only nitrous but being in business as well, only for them ALL TO FAIL WITHIN 18 months at most.
So here I am 30+ years later, STILL the ONLY nitrous company in the UK, STILL the ONLY nitrous company outside of the USA, STILL the ONLY nitrous company in the world that is solely responsible for the invention, design and production of the vast majority of the products it sells and all those "EXPERTS" we've had come on my forums over the years to bad mouth me are nowhere to be found.